Facebook's Graph Search Makes It Official: You Are Its Product

http://www.forbes.com/sites/jonathansalembaskin/2013/01/15/facebooks-graph-search-makes-it-official-you-are-its-product/

Jonathan Salem Baskin , writes about Facebook Graph Search for Forbes:

Graph Search promises to let us search through our friends’ likes, photos, locations, and any other info they’ve prior elected to share with us and/or the world.

This sound nice in theory but he hits the nail in the head:

Your friends list may not be the best place to look for restaurant recommendations or movie reviews, since you didn’t aggregate them based on what expert services they provide to you.

The real reason behind this new tool?

Think of it as a proprietary, closed database that’s an alternative to Google, Bing, or Yahoo. It’s probably a first-step in a longterm plan to turn the postings of its billion users worldwide into a giant closed database that will compete with those older services (not to mention services like Yelp, which is already crashing on the stock market).

Yep, we’re Facebook’s product. And as a thank you gift we’ll get a bigger quantity of highly targeted advertisements.


It's like the prohibition

http://www.theverge.com/2012/12/21/3791616/defense-distributed-launches-3d-printed-gun-part-site

I don’t know what to make out of Makerbots banning 3D printable arm parts, it feels like the wrong direction.

Maybe it’s a reaction to the recent shootings , but relegating them to some obscure part of the Internet will not help in any way. Thankfully they made it into a .org domain , hopefully a sign of good will.

But like I said yesterday about 3D printing:

If anything feel like having the potential of wrecking the perceived value of palpable objects is this technology.

Mix that with such a heated topic like fire arms control and you have a perfect storm.


In defense of owning your content

The recent internet content ownership snafu from Instagram’s new terms of service made me think about content ownership. Maybe all this is obvious but I wanted to share my thoughts.

As always, misunderstanding spread faster than facts an people were talking about Instagram selling your photos . While it turns out that that wasn’t the plan , but just to use them for ads.

This has happened before and it will keep happening as long as there are free services that grow enough to require them to find a way to make money to keep going.

And here is my point. Content creators, specially the ones that aim to make money or don’t want their “brand” be diluted need to make a decision about what they post to social networks.

Lately, we have heard a lot that if you’re not paying for the product you’re using then you are the product : your information, data and behavior becomes the currency being exchanged. This makes sense and is probably ok for most people.

But I think it’s different for content creators; when posting your content in a free web service you are actively engaging in a different commercial exchange: you gain access to big audiences (like the ones on Facebook, twitter, Pinterest or Instagram) for the modicum price of your content being used in ads and your data used to fuel behavioral and demographic analysis.

You need to decide where you stand in the balance between the benefit of reaching people against allowing corporations to benefit from you.

But what those companies do with each tiny piece of data stops being your problem after you click the post button. It stops being under your control.

Imagine how you’d feel if something you sold was re-sold for double the value. You may feel you got the short end of the stick but the truly frustrating part is that you can’t do anything about it.

When it comes to personal data you will always get the short end.

Connecting

http://vimeo.com/52861634

Connecting is an 18 minute documentary that explores the future of Interaction Design and User Experience, loved this quote from the video:

We are a little bit confused of what’s really important in life.

I’m right here with you and I start to look at the screen. My phone is silent, but there are million things I can do while I’m with you.

But then, am I really with you?

– Younghee Jung, Research leader at Nokia




The Power of Habit

I’ve just finished reading The Power of Habit , a book by Charles Duhigg.

As the subtitle of the book indicates (“why we do what we do and how to change it”), Duhigg does go into details of the intricacies of habits, how they are formed and how they can be transformed.

The books tells a series of stories that Duhigg researched to show the different facets of habits, from the very basics of how habits work to ways to create and modify habits we don’t like.

If you think this book may be of little use for you, think again; a revealing fact the books makes is enough to give attention to at least learn how habits work:

40 percent of the actions people performed each day weren’t actual decisions, but habits.

If that quote doesn’t awake any curiosity, then the other reason you may still want to read this book is for the bagful of stories packed inside the book. Everybody likes stories.

One of said stories is the tale of Eugene Pauly, a wildly know medical case. Eugene suffered from amnesia due to ecephalitis and even though he wasn’t able to recall or explain how he did it, he was able to feed himself and go for walks without assistance all thanks to habits.

Other stories in the book include NFL coach Tony Dungy, Fabreeze, Rosa Parks and Matin Luther King, AA, the London Subway and even Hospital malpractice.

All those stories are a nice wrapper for the insight into how habits are structured, made, modified; habits can be channeled for the good, bad habits overcome and marketers want to generate new consumer habits.

The basic structure of a habit, Duhigg explains, is the habit loop. Which — through repetition — becomes second nature and allows the brain to almost shut down during the execution of the habit.

This underlying structure of habits not only allows us to understand how they work and how they are created but also allows us to change them. With a little bit of discipline that is.

This loop consist of 3 parts: a cue triggers it, a routine is executed (what we normally consider the habit) and after it, we receive a physical of psychological reward.

Another interesting fact about habits is that even when you think you have overcome it. They are still there and usually come back during times of high stress.

Or in Duhigg’s words.

You Can’t Extinguish a Bad Habit, You Can Only Change It

One of the stories that Duhigg tells is that of coach Tony Dungy and how he trained his team to have a small set of tactics that they executed without thinking. But when in high stress times (like the Super Bowl) they would revert back to their old ways. It eventually took a tragedy to have the team come together and believe that their new habits would work.

This same belief ingredient is what makes AA work.

In the end, this book’s value is not in the theoretical but in the practical. Duhigg shows a simple framework for habit change:

If we keep the same cue and the same reward, a new routine can be inserted.

And the process for habit change is fleshed out in the only appendix of the book. A simple, almost scientific way of analyzing and changing habits.

All in all, this is a well rounded book that will walk you through the theoretical facts of habits.

You’ll learn how habits work at the personal level, even showing how to overcome unwanted habits; and at a group level which can prove very useful for people that want to establish the right culture in the organization they lead.