Givin' a crap

When building something for someone else, do you try to build the best thing ever or do you just give them the minimum necessary to say you built it?

As product people we know projects have 3 strings pulling in different directions: cost, quality and time. And inevitably we need to choose one over the other to find a balance, that’s just how things work.

What should never happen is not giving a crap about your product. Saying something like “I have no opinion on how this should work” is a direct path to the land of bad products.

It’s hard, it’s exhausting, and sometimes you will make bad decisions. But a decision is necessary, a design is necessary to learn what works and what doesn’t.

Not having an opinion means you didn’t design a thing, you were presented a small bucket of play-doh and you just stood there and watched it dry.