When Apple was confronted with the antenna-gate situation back in 2010 everybody was amused by Steve Job’s response :

Just avoid holding it that way.

Steve’s response was eventually turned into a catchphrase: “You’re holding it wrong”. But Apple eventually fixed the problem and moved on.

Similar to Apple, Lululemon also had its stint with public outcry because of too-sheer yoga pants back in March. And today Lululemon’s founder took that same page from Steve’s book:

Quite frankly, some women’s bodies just actually don’t work

Or in catchphrase mode: “You’re wearing it wrong”

Lululemon has always struck me very similar to Apple in the sense that they provide above market quality at premium prices. But this answer makes me doubt that assessment, specially considering the report that the issue was because of too lax quality standards :

Fabric is the key factor and while the fabric involved may have met testing standards, it was on the low end of lululemon’s tolerance scale

Which is the great difference between Apple and Lulu, one prides on the ever raising standards of production and finish , the other one seems to be starting the race to the bottom by lowering the quality.

Don’t get me wrong, Lululemon’s still better that many of the other yoga/sports wear company’s but that small difference in their culture will make the difference in the long run.

This of course applies to anyone trying to sell anything.