Marco Arment asks:

Would as many people be disappointed if Apple had released the same device but called it the iPhone 5?

I think it would have been worse, with the 3GS Apple established that the_S_ moniker is just a (substantial) spec bump, but jumping to the next sequential number is expected to include a physical change.

The source of the disappointment is that they took longer than normal and I think it was because of the software stack they were building: iCloud or maybe Siri took longer than expected.

And talking about software, that new Cards App seems somewhat of a filler to not underwhelm that much. It’s funny that they don’t even list it on the Built-in Apps .